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Table of contents
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Chapter 1 - Visual Queries
Pages 1-22 - Book chapterAbstract only
Chapter 2 - What We Can Easily See
Pages 23-42 - Book chapterAbstract only
Chapter 3 - Structuring Two-Dimensional Space
Pages 43-64 - Book chapterAbstract only
Chapter 4 - Color
Pages 65-85 - Book chapterAbstract only
Chapter 5 - Getting the Information: Visual Space and Time
Pages 87-106 - Book chapterAbstract only
Chapter 6 - Visual Objects, Words and Meaning
Pages 107-127 - Book chapterAbstract only
Chapter 7 - Visual and Verbal Narrative
Pages 129-145 - Book chapterAbstract only
Chapter 8 - Creative Meta-seeing
Pages 147-164 - Book chapterAbstract only
Chapter 9 - The Dance of Meaning
Pages 165-182 - Book chapterNo access
Index
Pages 183-197
About the book
Description
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.
In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.
In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
Key Features
- Presents visual thinking as a complex process that can be supported in every stage using specific design techniques
- Provides practical, task-oriented information for designers and software developers charged with design responsibilities
- Includes hundreds of examples, many in the form of integrated text and full-color diagrams
- Steeped in the principles of “active vision,” which views graphic designs as cognitive tools
- Presents visual thinking as a complex process that can be supported in every stage using specific design techniques
- Provides practical, task-oriented information for designers and software developers charged with design responsibilities
- Includes hundreds of examples, many in the form of integrated text and full-color diagrams
- Steeped in the principles of “active vision,” which views graphic designs as cognitive tools
Details
ISBN
978-0-12-370896-0
Language
English
Published
2008
Copyright
Copyright © 2008 Elsevier Inc. All rights reserved
Imprint
Morgan Kaufmann